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Double Con Crunch: UWEC Barron County GEEKCon and No Brand Con

by Trae Dorn on April 20, 2026 at 7:10 pm
Posted In: Trae's Blog

 So I’m in the middle of prepping for two events: UWEC Barron County GEEKCon on April 25th and No Brand Con the weekend after from May 1-3. And yeah, it’s as exhausting as it sounds like.

The con prep for UWEC Barron County GEEKCon is pretty easy at least. I’m going to do a stripped down table setup there as an experiment, to see how well it works. It’s just a one day con up at UWEC Barron County in Rice Lake, WI, so the stakes aren’t super high if it doesn’t work out. I’ve never done this event (though I’ve done its sister event down here in Eau Claire several times), so it’s all a question mark to begin with. But it’s a little one day con at a college, and I usually have a really good time at those, so we’ll find out I guess.

What’s really occupied my time though is prep for No Brand Con, but if you know anything about me that should not be shocking. I’m a co-founder of that event, and have been one of the most public faces over our more than twenty years of existing. What makes this year even more challenging is that this really is our attempt to revive the event and bring it back to some of its former glory.

I’ve taken on some responsibilities with this year that I normally wouldn’t have in the past, but I’m super excited about the con. No matter what happens, I’m confident that the con will be a very, very, very good time for everyone who comes. Our prereg numbers were right within our targets, and I’m super excited. Like I haven’t felt this excited about a con I was helping run in at least a decade, and I’m practically buzzing sometimes.

Here’s the thing though, even when everything is going right, running an event like this is incredibly stressful. I am looking forward not just to the con, but maybe also the weekend after the con. I was, at least, smart enough to take the Monday after the con off of work.

Now, obviously I’m not tabling at No Brand Con, since I’m the one in charge of the vendor room and artist alley, and that would be a massive conflict of interest. Ethan is though, so copies of the new Peregrine Lake book will be available for sale there for anyone interested. I won’t have my novels on hand, but if you ask nice enough, maybe I’ll meet you in the Tony Caponey’s parking lot at midnight and we can make a deal. ?

So yeah, if you want to know why I’m exhausted right now, that’s why. And there’s more work to do right now…

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Double Con Crunch: UWEC Baron County GEEKCon and No Brand Con

by Trae Dorn on April 20, 2026 at 7:10 pm
Posted In: Trae's Blog

 So I’m in the middle of prepping for two events: UWEC Baron County GEEKCon on April 25th and No Brand Con the weekend after from May 1-3. And yeah, it’s as exhausting as it sounds like.

The con prep for UWEC Baron County GEEKCon is pretty easy at least. I’m going to do a stripped down table setup there as an experiment, to see how well it works. It’s just a one day con up at UWEC Baron County in Rice Lake, WI, so the stakes aren’t super high if it doesn’t work out. I’ve never done this event (though I’ve done its sister event down here in Eau Claire several times), so it’s all a question mark to begin with. But it’s a little one day con at a college, and I usually have a really good time at those, so we’ll find out I guess.

What’s really occupied my time though is prep for No Brand Con, but if you know anything about me that should not be shocking. I’m a co-founder of that event, and have been one of the most public faces over our more than twenty years of existing. What makes this year even more challenging is that this really is our attempt to revive the event and bring it back to some of its former glory.

I’ve taken on some responsibilities with this year that I normally wouldn’t have in the past, but I’m super excited about the con. No matter what happens, I’m confident that the con will be a very, very, very good time for everyone who comes. Our prereg numbers were right within our targets, and I’m super excited. Like I haven’t felt this excited about a con I was helping run in at least a decade, and I’m practically buzzing sometimes.

Here’s the thing though, even when everything is going right, running an event like this is incredibly stressful. I am looking forward not just to the con, but maybe also the weekend after the con. I was, at least, smart enough to take the Monday after the con off of work.

Now, obviously I’m not tabling at No Brand Con, since I’m the one in charge of the vendor room and artist alley, and that would be a massive conflict of interest. Ethan is though, so copies of the new Peregrine Lake book will be available for sale there for anyone interested. I won’t have my novels on hand, but if you ask nice enough, maybe I’ll meet you in the Tony Caponey’s parking lot at midnight and we can make a deal. ?

So yeah, if you want to know why I’m exhausted right now, that’s why. And there’s more work to do right now…

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Do You Still Tip When You Think Your Waiter Might Be a Nazi?

by Trae Dorn on April 8, 2026 at 1:14 pm
Posted In: Trae's Blog

The Dining Room at the Potawatomi Inn at Pokagon State Park near Angola, IndianaSo say you’re sitting down to dinner after a long day of travel. You’re in the dining room of one of the historic inns in the Indiana State Park system — let’s say, the Potawatomi Inn at Pokagon State Park on the shores of Lake James. You order food, sit back, and then realize something important.

There’s a good chance your waiter is a Nazi.

You see, he’s wearing an iron cross necklace. And while it’s true that this symbol isn’t exclusively associated with white supremacists, in the context of an American wearing that symbol today there are very few cases where it isn’t. Like yeah, it’s associated with biker culture here too, but nine times out of ten when I’ve seen someone with this symbol on them (and it wasn’t a He-Man reference)… they’ve been a Nazi.

So you’re sitting there, and he brings you your dinner, and in your head you’re asking yourself “Is this a Nazi?” He compliments your outfit. He asks if you’re staying in the hotel tonight. He’s overall being pleasant. But, like, in the back of your head you have to keep asking yourself if you’re safe here.

And it sucks, because this place has been a haven for you for over a decade. You stop here a couple of times a year even though it’s far from where you live. You’ve told all your friends and family about it. It’s been a part of your personal story for a long time. And now? Now it feels different.

And for the record, I did tip him. Did the normal 20%. Because I might be wrong. He might not be a Nazi.

But I’m never going to find out.

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I Probably Hate Your Con’s App (and the Company that Made It).

by Trae Dorn on March 26, 2026 at 6:30 pm
Posted In: Trae's Blog

Okay, a lot of you probably know that I am part of the group of people who run No Brand Con. Frankly, if you didn’t, you’re probably new here. It’s an anime con. Wisconsin’s longest running anime con to be specific. We’re holding it May 1st-3rd here in Eau Claire.

It’s neat.

Anyway, because I help run that event (and manage most of its communications), it means that every company trying to sell us something ends up in some inbox I’m in charge of monitoring. The biggest offenders are the folks who make white label con apps and virtual program guides. And let me tell you, some of these folks send us stuff a lot. They all have similar names too, where it’s actually hard to keep track of which one is which for me.

To make things more unpleasant, some of these folks just feel aggressive. Like one company literally messaged our Facebook page today, which is, to me, a step too far. That’s an inbox we keep open to interact with our attendees — that message pretty much guaranteed that we will never do business with that company if I have any say in it.

Of course, I don’t want to use any of these because, as a policy, I don’t reward spammers. If you’re confused, any unsolicited sales email is spam, and that’s what this is. It clogs up inboxes, and puts a foul taste in my mouth.

Let’s be clear — this does not apply to someone pitching a guest to us or a vendor reaching out, my anger is purely “people trying to sell us a service we didn’t ask for.” We ask for guest ideas, even if it comes from the potential guest. We didn’t ask for this.

The worst part is all of these companies selling white label apps and virtual program guides make terrible software. I have never found a single one of these apps where I wouldn’t rather just have a PDF of the program guide, a mobile website, or a Discord server. I have a deep hatred of these apps, and refuse to let them touch my devices anymore (let alone my attendees’ devices).

So. A bunch of apps. That I hate. Keep spamming us. And it is deeply annoying. I didn’t really have a point here, besides “this annoys me and they should cut it out.”

So please cut it out.

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Cons Need to Look Outwards Too.

by Trae Dorn on March 14, 2026 at 5:09 pm
Posted In: Trae's Blog

This morning I went down to Collector’s Con here in Eau Claire. It’s a fun little con, and I stopped by last year too. I thought about selling there (since I’m at, like, literally every other con in town) but a week after Evercon was just too much to plan for.

I’ve done two cons in a row before, and it almost burnt me out. I need at least a weekend off between.

This is convention season though, and events are packed tightly together. Maybe too tightly together. Because, as I literally just said, I was at Evercon in Wausau last weekend. That same weekend I had friends at Anime Milwaukee. Oh, and I also had friends at MarsCon (the Minnesota one). The region had a long running Gaming Con, Anime Con, and Scifi Con happening simultaneously.

And here’s the thing — those are all cons I would go to… and that I’d want to sell at. I mean, sure, AMKE has a highly competitive artist alley and my odds of getting in there are nil, but it’d be nice to, like, have a shot, y’know? And I’m trying to get into scifi cons, but there just aren’t that many anymore. With all three on the same weekend, I had to make a choice.

There was a point in time where con organizers went out of there way to make sure they didn’t conflict with other events. Hell, we used to worry about being a few weeks away from another con. When events ended up on the same weekend, it was an anomaly. Now? Well, let’s just say these three cons will all be on the same weekend next year too.

It’s just… it’s just frustrating.

Like all three of these events have organizers who I am sure care deeply about the community they serve. Like I genuinely want all of these cons to succeed, but I feel like they’re not thinking about the other cons in the region. Like the stronger the entire scene is, the stronger they become. When the Wisconsin con scene was at its strongest a decade ago, it was because all of the events were working together.

I just really hope 2028 won’t see this pattern repeat. Because, y’know, I’d like to go to MarsCon or AMKE again some day.

But maybe that’s just me.

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